FROM COMPLEX RETAIL CONCEPTS TO IMMERSIVE 3D PRESENTATIONS
How an architectural design consultant developed and presented a shopping mall with distinctive façades, atriums, retail spaces, and detailed interiors using SketchUp Studio.
Company Background
An architectural and interior design consultant developing a premium shopping mall and lifestyle destination. The client requires fast design iterations, realistic presentations, detailed tenant-space studies, and clear communication of façade, atrium, and public-area concepts.
Business Snapshot
- •+95 employees
- •+IDR 75B annual revenue
- •Retail project GFA +120,000 sqm
- •Architecture, interior, landscape, and tenant-design coordination
Primary Business Needs
- •Fast concept modeling and design iteration
- •Photorealistic visualization for owner review
- •Integration with point-cloud and Revit reference models
- •Presentation-ready documentation and layouts
- •Immersive AR/VR review for spatial decision-making
The consultant needed to develop a shopping mall with complex architectural forms, detailed interiors, tenant areas, and public spaces. Design revisions were time-consuming, and conventional drawings made the design hard for the owner to fully grasp.
SketchUp Studio combines flexible 3D modeling with V-Ray photorealistic rendering, Scan Essentials for point-cloud data, Revit model importing, LayOut documentation, and AR/VR presentation through SketchUp XR.
Designers explored complex forms faster, worked with existing-condition data, coordinated with Revit models, and produced realistic or immersive presentations — helping owners review and approve with greater confidence.
Ready to Bring Your Designs to New Dimensions?
Let's discuss how BIMAGE can help your team leverage SketchUp Studio for stronger design visualization and presentations.